Pepe Rose 20% in a Month While Dogecoin and Shiba Inu Lost 11% to 14%. Are Meme Coins Dead?

One enormous wallet linked to a crypto heavyweight just made a move that sent Pepe surging while Dogecoin and Shiba Inu kept bleeding, and the reason behind it raises serious questions about who is actually driving meme coin prices.

Published October 28, 2026, 7:53pm ET · 4 min read

The Crypto Desk desk. Editor: Sam Daodu.

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A 3D rendered image features a green Pepe the Frog character confidently riding a glowing green arrow pointing upwards. Behind Pepe, two light brown Shiba Inu dog characters are positioned on a downward-pointing orange arrow, enveloped in a reddish mist. The background shows abstract blue and green data lines and vertical bars on a light grey, blue-tinted surface, indicating market activity.
The image depicts Pepe riding an upward market trend, while Shiba Inu and Dogecoin experience a downturn, mirroring recent cryptocurrency market movements. © 24/7 Wall St.

Pepe (CRYPTO: PEPE) rose 15.9% over the last 30 days, while Dogecoin (CRYPTO: DOGE) fell 15.6% and Shiba Inu (CRYPTO: SHIB) fell 12.8%. This raises the question: are meme coins losing their touch, or is Pepe’s rise driven by one significant wallet?

Pepe has surged 12.7% in 24 hours to $0.00000488 as of 9:06 a.m. ET. This marks its largest one-day gain in a month. The previous notable increase was a 9.6% rise on October 20, and Pepe’s total gain over the past two weeks stands at 19.9%.

Wallets Linked to Justin Sun Hold a $51 Million PEPE Position

Cryptocurrency concept. A pile of cryptocurrency coins by an hourglass in top of the seven different denominations of euro banknotes €5, €10, €20, €50, €100, €200, and €500. selective focus.

LEE WA DA / Shutterstock.com

The surge in Pepe’s value can be traced back to a specific wallet. On October 18, an address linked to Tron founder Justin Sun received an astonishing 7.2 trillion PEPE tokens, valued at around $28 million, from a Poloniex multisig wallet that requires multiple keys to approve transfers. It was the address’s first PEPE activity since June 2024.

Wallets linked to Justin Sun are now building a $51 million PEPE position through withdrawals from Poloniex, making it the largest single PEPE position outside exchanges. However, because Poloniex is Justin Sun’s exchange, some of these transfers may reflect internal movements among accounts he already owns, meaning no new capital entered the market. Public records do not clarify how much of this position originated from direct market purchases.

Despite this uncertainty, traders reacted positively. When a “whale” (a large holder capable of influencing prices) withdraws coins from an exchange, it often signals a long-term commitment. Coins stored in a private wallet can’t be sold with a click, so this behavior likely spurred more buying on the exchange.

Pepe Has Passed Its October Closing High, but Sellers Keep Showing Up

Cryptocurrency concept. A macro shot of SHIBA INU cryptocurrency coin on top of a rainbow printed PCB circuit.

LEE WA DA / Shutterstock.com

Pepe has surpassed its highest closing price in the past month, $0.00000463 on October 21. This level could serve as support, where buyers previously showed interest and may return.

However, selling pressure remains a concern. In the last 24 hours, Pepe hit $0.00000503 before retreating and dropping 1.8% in the past hour. On October 23, the price reached $0.00000511 during the session, but it ultimately closed at $0.00000456.

In the past day, Pepe traded around $630 million worth of tokens, significantly more than Dogecoin’s $524 million. This is noteworthy given that Dogecoin ranks 12th in market value, while Pepe ranks 48th. By contrast, Shiba Inu traded only about $63 million in that same timeframe.

Dogecoin’s market indicators, however, appear weaker. With Dogecoin trading at $0.079, it’s below its 20-day average of $0.08 and its 50- and 200-day averages of $0.09. This suggests that many recent buyers are facing losses.

Pepe’s Small Size and Fixed Supply Helped It Outrun Bigger Meme Coins

Cryptocurrency concept. two male fingers holding a shiny SHIBA INU cryptocurrency coin in top of piles of different cryptocurrency coins . selective focus.

LEE WA DA / Shutterstock.com

Pepe’s rise coincided with a broader decline across major cryptocurrencies, suggesting its success wasn’t driven by a general market rally. Since September 28, Bitcoin (CRYPTO: BTC) is down 3.4% to $80,634, Ethereum (CRYPTO: ETH) is down 13.1% to $2,336, and Solana (CRYPTO: SOL) is down 14.7% to $101.

Pepe’s smaller market capitalization helps explain its recent success. With a total market cap of $2.05 billion, a $51 million position can significantly impact its price—far more than in Dogecoin, which has a $12.4 billion market cap.

Moreover, Pepe benefits from a fixed supply of 420,690,000,000,000 tokens, meaning no new tokens will be created. This creates a competitive environment for buyers. In contrast, Dogecoin and Shiba Inu have no maximum supply, allowing more coins to be generated in the future.

Interestingly, despite news about Shiba Inu’s utility—like booking rental cars through Travala at over 50,000 locations—this hasn’t significantly raised its price. The ShibPayment project supports SHIB and three other tokens across 14 networks, but many users sell SHIB to pay for rentals, diluting buying pressure.

Travala has accepted SHIB for hotel and flight bookings since 2021, and adding car rentals hasn’t sparked significant new demand. Nevertheless, speculative interest in meme coins remains vibrant, driven by fresh developments. Another meme coin gained 44% in a week, suggesting traders are quickly shifting focus to news-driven coins.

Are Meme Coins Dead, or Is Pepe Just a Temporary Spike?

Meme coins aren’t dead, but they seem more selective and active. Pepe’s rally hinges on one investor’s activity, and sustaining its gains will require a broader base of buyers. Additionally, Pepe remains significantly down from its peak—82.6% lower than its high of $0.00002803 on December 9, 2024—while Dogecoin and Shiba Inu have lost 59.1% and 51.1% over the past year, respectively.

Moving forward, watch the October 21 close of $0.00000463. A daily close below that level, or further transfers of PEPE back to Poloniex, could signal a downturn.

Contact [email protected] for any questions or corrections.

Sam Daodu

Sam Daodu is a crypto analyst and the editor of 24/7 Wall St.'s Crypto Desk, where he covers Bitcoin, XRP, Ethereum, Solana and the altcoins investors search for most. His work focuses on price levels, spot ETF flows, on-chain data and the regulatory decisions that move crypto markets, written so a first-time buyer and a seasoned trader can both use it.
Sam has written about crypto professionally since 2019 and has published more than 2,000 articles. Before joining 24/7 Wall St., he wrote for crypto media outlets and Web3 companies and ghostwrote for crypto founders and token launches. His analysis is syndicated on Yahoo Finance, MSN and AOL and has been cited by other crypto news sites. He also founded MacLabs Marketing, a content and personal branding agency for crypto founders and executives.
When he isn't reading charts, Sam is usually at the gym or watching One Piece, a series he maintains has better tokenomics than most altcoins.

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