Fortune’s "Most Admired Companies". All big companies want to be on the list. Look at the top 20:
GE (GE), Starbucks (SBUX), Toyota (TM), Berkshire Hathaway (BRK-A), Southwest Air (LUV), Fedex (FDX), Apple (AAPL), Google (GOOG), Johnson & Johnson (JNJ), Procter & Gamble (PG), Goldman Sachs (GS), Microsoft (MSFT), Target (TGT), 3M (MMM), Nordstrom (JWN), United Parcel (UPS), American Express (AXP), CostCo (COST), Pepsi (PBG), and Wal-Mart (WMT).
It would not make much of an investment portfolio. Over the last year, Starbucks is down over 15%. Southwest Air, down almost 10%. Fedex, flat. Johnson & Johnson, up 7% which is less than the Dow. Procter, up 6%. Microsoft, up 4%. 3M, up 2%. UPS, down 8%. American Express, up 4%. Costco, up 4%. Pepsi, up 5%. Wal-Mart, up 6%.
Are there some winners on the list. Absolutely, lead by Apple, Toyota, and Nordstom.
But, in general, it would appear that having shares up 1% over the last year and losing out to the Dow would make a company a good candidate.
Douglas A. McIntyre
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