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Media

New and Old Products Close In On Hulu

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By Douglas A. McIntyre Published
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Hulu’s management may not have admitted it already, but the company is about to be irreparably damaged by new initiatives to stream premium content  to the home. The first was launched over a year ago by Netflix (NASDAQ: NFLX). It has been an unqualified success. Amazon.com (NASDAQ: AMZN) said it would accelerate the launch of a similar service. This sent Netflix shares tumbling.

Amazon has such a large number of customers that it has an edge over almost any other service.  It seems to offer as many titles as Netflix.

YouTube is about to announce that it will begin to stream NHL and NBA games. The largest video site is still dominated by amateur content, but it has tried mightily to interest its audience in premium content. YouTube has also had success selling video advertising which is a revenue source at the heart of Hulu’s model.

Hulu has launched a premium service called Hulu Plus. The offering costs $7.99 a month. Its library is limited and is mostly television shows. Most analysts who track streaming video say that Hulu Plus has a small part of the market. It is probably not enough for the service to stay viable, even if it does sell video advertising in its programs.

Hulu is also flanked by old technology. Cable operators have increased their VOD products and cut prices. Satellite TV has increased the libraries of content offered by companies in the industry.

Hulu’s CEO recently argued that his company’s business model needs to be altered. What he did not say is that any new plans will be too late.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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