Google Inc. (NASDAQ: GOOGL) is by far the Internet’s largest search engine and its various websites, including YouTube, continue to attract the largest audience for viewing online video on a desktop PC either at work or at home. In the month of February, Google-delivered videos drew a total of 144.6 million unique desktop PC viewers in the United States. The total number of unique viewers in the country reached 188.6 million. About 59% of the entire U.S. population of around 319 million watched an online video last month, and more than 45% watched a video streamed by Google.
The remaining sites in the online video viewer rankings according to comScore are:
- Facebook Inc. (NASDAQ: FB) at 90.4 million unique viewers
- AOL Inc. (NYSE: AOL) at 66.8 million
- Yahoo! Inc. (NASDAQ: YHOO) sites at 52.5 million
- AnyClip Media at 43.3 million
- VEVO at 42.9 million
- Maker Studios, Walt Disney Co. (NYSE: DIS), at 41.2 million
- Vimeo, IAC/Interactive Corp. (NASDAQ: IACI), at 37.6 million
- Fullscreen at 33.2 million
- Comcast Corp. (NYSE: CMCSA) at 31.9 million
The numbers are pretty impressive, but less impressive than, say, last October, when more than half of all Americans (51.2%) watched a Google-delivered video. The overall total has also fallen by nearly 3 million unique viewers in just four months. The rise in video viewing on a mobile device or on an Internet-connected TV is almost certainly the reason for the decline in viewing from a desktop PC.
One last note: Amazon.com Inc. (NASDAQ: AMZN), ranked seventh last October, dropped out of the top 10 video viewing sites in November and has not reappeared since.
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