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The 2016 Bullish and Bearish Case for Disney

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Walt Disney Co. (NYSE: DIS) has been a top-performing Dow stock for years, and it seems like this company can do no wrong, the way that it left 2015. Disney would have had a truly outstanding performance on the year if not for the sell-off in August, when the stock lost about 20%, but it was still incredibly positive on the year. Last year was an interesting one for Disney, to say the least, with the advent of “Star Wars: The Force Awakens” and dealing with the challenges of cord-cutting millennials.

24/7 Wall St. wanted to see what the strategists and analysts on Wall Street expect for the stock market in 2016. It turns out the bull market was interrupted in 2015 as the Dow Jones Industrial Average closed out the year down 2.2% to 17,425.03. That may be hardly a reason to call a bear market ahead, but it is after six straight years of gains.

While the index performance of the Dow does not account for individual stock dividends, Disney ended 2015 at $105.08, for a gain of 12.9%, including its dividend adjustments.

For the year ahead, the consensus analyst price target from Thomson Reuters is $118.24. If the analysts are correct, the expected total return for Disney would be 13.9%, including its dividend yield of 1.35%.

2016 has gotten off to a very bumpy start, and Disney shares were at $100.65 after only a few days of trading.


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