Media

Google Largest Online Property With 248 Million Visitors

Douglas A. McIntyre

Published: January 22, 2016 6:46 am

Last Updated: January 13, 2020 2:44 pm

Alphabet Inc.’s (NASDAQ: GOOGL) Google search property once again showed its dominance of U.S. online visitors. It posted unique visitors of 248.4 million in December, against a total U.S. audience of 260.1 million. Google was used by almost everyone on the Internet.

The numbers from comScore measure all Internet activity from desktops and mobile devices, used both at work and at home.

Facebook Inc. (NASDAQ: FB) trailed Google by a wide margin, posting an audience of unique visitors at 218.6 million in December. Among the most impressive results were those of Amazon.com Inc. (NASDAQ: AMZN), which ranked fourth on the list with 198.7 million unique visitors. The next e-commerce site on the list was Wal-Mart Stores Inc. (NYSE: WMT), which ranked 16th on the list with an audience of unique visitors of 111.8 million. At least Wal-Mart is still in the e-commerce game with an audience large enough to be help increase online retail buyers as traffic to its brick-and-mortar locations melts.

The results have to be disappointing to other social networks. Flailing Twitter Inc.’s (NYSE: TWTR) was 115.6 million unique visitors last month. Its stock has dropped below its IPO price and continues to fall. The online audience for Pinterest was only 87.4 million unique visitors.

Notably, among traditional media companies, Comcast Corp.’s (NASDAQ: CMCSA) NBC Universal sites had a total unique visitor audience of 154.8 million, which took eighth place on the list. CBS Corp. (NYSE: CBS) sites were close behind at 150.7 million. The Jeff Bezos owned Washington Post had an audience of 76.0 million unique visitors in December, putting it well ahead of New York Times Co. (NYSE: NYT) at 70.4 million, and just ahead of U.K.-based Mail Online/Daily Online at 66.2 million.

All these sites rely on Google for traffic, which makes its position even more impressive.