Suze Orman Told You to Buy SpaceX at $200, So Who Is Telling You to Sell at $136?
Suze Orman pointed her retirement-age audience at a pre-profit rocket stock and told them to keep buying. Now the stock is down sharply, a fresh Sell rating just landed, and the question of who told you to get out is…
On her June 18, 2026 podcast, Suze Orman told listeners that if they wanted exposure to Elon Musk’s newly public rocket company, the cleanest way was to dollar cost average into the stock itself, symbol SPCX, at around $200. That day, SpaceX (NASDAQ:SPCX | SPCX Price Prediction) closed at $185. This morning it changed hands near $136, and an analyst desk flagged a fresh Sell initiation on the name, one of several bearish calls now on the Street.
If you followed Orman’s advice and put $500 a month into SPCX starting June 18, you are underwater on nearly every tranche. Orman’s core audience is retirees and near-retirees who trust her voice on capital preservation. A single-stock DCA into a pre-profit, capex-heavy IPO is a different animal than what most of that audience signed up for.
Why This Advice Was Structurally Wrong for the Audience
Dollar cost averaging reduces timing risk in a diversified portfolio. It is a poor tool for reducing valuation risk in a single stock. Orman conflated these different problems.
If you committed $500 a month for the three months since that podcast, and SPCX went from $185 on June 18 to about $136 today, your average cost sits somewhere in the mid-$150s. That is a 28% drawdown on your first buy and a smaller loss on later ones. DCA cushioned the pain but did not eliminate it. The deeper question is whether the business supports the price at any of those levels.
The Q2 report provides the raw material. SpaceX beat on revenue at $7.81 billion versus $6.93 billion expected, with Starlink and AI leading the mix. The $541 million net loss and the $18.37 billion of capital spending in a single quarter, $15.83 billion of it on AI compute, tell the other side of the story. A company burning that much cash to build data centers is a venture bet with a ticker, categorically different from a bond substitute (we profiled seven suppliers riding that same buildout, from power to cooling, in a free AI infrastructure report).
Reddit noticed what Orman did not price in. On August 7, roughly 911.5 million shares held by employees and early investors became eligible to trade. As one poster put it, “That’s more than the roughly 639M shares sold in the IPO”. Buying near the highs before that supply event is the opposite of what dollar cost averaging protects against.
Position Size Changes Everything
The single factor determining whether Orman’s advice was reckless or merely aggressive is what percentage of your portfolio you put into it.
Consider two listeners. Listener A hears “dollar cost average” and puts 2% of a $500,000 portfolio into SPCX at $185. The stock falls to $136. The loss is roughly $2,650, or half a percent of the total account. Annoying, not life-changing. Listener B puts 25% of the same portfolio in. Same drawdown, but now the account is down more than $33,000, and the retirement math bends.
Both followed the exact same advice. One is fine. One is not. Orman’s on-air instruction did not specify a cap, and that omission is where the harm lives.
What to Do Now if You Bought the Podcast
- Total your SPCX cost basis and divide it by your investable assets. If the number is above 5%, the position is a concentrated bet, not a DCA sleeve. Decide if you meant to make a concentrated bet.
- Read the Q2 filing yourself. Revenue growth is real, but so is a $541 million quarterly loss against $18.37 billion in capex. Decide whether you are comfortable owning that profile.
- Track the analyst view. Today’s Sell initiation is one of several bearish ratings. Note the price target when published and compare to your average cost.
- Set a rule before the next unlock. The 911.5 million share event is behind you. More lockup expirations are ahead. Decide in advance what price or fundamental change would cause you to trim.
At least one member of Congress, Rep. Timmons, disclosed a SpaceX purchase on July 18, 2026, and this morning Musk himself was busy retweeting a post calling X “the nervous system of the world” rather than addressing the stock. Both are noise around the ticker, a reminder that the loudest voices on a stock rarely have your retirement in mind.
Dollar cost averaging manages timing risk, not the risk that you picked the wrong stock at the wrong price.
Contact [email protected] for any questions or corrections.
Jake has been been working in financial media for almost 15 years. He focuses on all things personal finance for 24/7 Wall St. with high hopes to educate and entertain. Most recently, Jake spent 12 years working various roles at The Motley Fool. He started copy editing fool.com content, worked on premium and marketing campaigns, and helped launch The Ascent, a personal finance brand.
His work has been featured on platforms like MSN, Yahoo Finance, USA Today, and more. He's written about credit cards, social security, ETFs, savings accounts, and just about anything else you can imagine when thinking about money. Jake love to cook, play golf, and tell people he's never had a cavity. (It's true!)
