Starbucks (SBUX) keeps talking about where it will be in several years. With the number of unknowns involved, it might want to play that down, but the company won’t listen.
The big online coffee company says that it will open 10,000 stores in the next five years, double the size of the company in the next 4 to 5 years, and that net earnings will grow even faster than revenue.
To put the numbers in perspective, Starbucks would have about $20 billion in revenue in four years.
If something doesn’t go wrong.
Douglas A. McIntyre
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