Retail

Cramer Took the Pepsi Challenge

On today’s WALL STREET CONFIDENTIAL video on TheStreet.com, Jim Cramer discussed going to the Pepsi (PEP) plant of the healthy snacks for Frito-Lay.  Cramer said he was critical of the Frito-Lay unit, but he went to see their healthy snacks factory and was impressed.  He was struck about a new line of vegetable sticks and more, and the sales are starting to accelerate.  Cramer thinks it will boost the revenue growth and he’s changing his stance and he’s going positive in Pepsi (PEP) as a result.

After looking at the charts, Pepsi (PEP) is up about 7% in the last year while Coca-Cola (KO) is up about 12%; PEP is up about 1% in the last 3 months while KO is down about 1% in the same time.  PEP trades at $63.93, toward the higher end of the $56.51 to $65.99 52-week trading range (and close to all-time highs). 

Jon C. Ogg
March 23, 2007

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