Retail

Cramer Backs 2 More CEO's

Cramer on Mad Money also has two more CEO’s that he is positive on that deserve the benefit of the doubt. 

The first is Ralph Lauren of Ralph Lauren (RL-NYSE), but the executioner that Cramer REALLY likes there is Roger Farah as the COO.  He is the one that turned it around and the bought their 50% of the Polo.com it didn’t own.  Cramer says they are taking more square footage in stores.  The street thought he was guiding lower even though Farah said he didn’t lower guidance; and the stock came screaming back.

Cramer said that Steve Sadove of Saks (SKS) is great and the merchandising genius Ronald Frasch is the key here.  This one is up since he recommended it first, and Cramer isn’t changing his positive stance.  Cramer said that analysts didnt raise their Sell Rating at UBS and that was a mistake.

Jon C. Ogg can be reached at [email protected]; he does not own securities of the companies he covers.

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