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Retail

Wal-Mart (WMT) Big Winner In Online Holiday Shopping Traffic

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By Douglas A. McIntyre Updated Published
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More than 13% of people who went to the top 500 retail websites went to Walmart.com for the week ending November 21. The number was up 77% from the previous week, which is not strange because interest in buying holiday gifts should be about to peak.

What is surprising about the numbers from online research firm Experian Hitwise is that Amazon (NASDAQ:AMZN) did not do nearly as well, a sign that bricks-and-mortar companies may have an advantage over online stores because of their decades-old brands. Visits to Amazon.com were only .87% of total visits and that number was off 44% from the week before.

The numbers for Wal-Mart are not the only ones that support the theory that retailers with stores do well online. The percentage of shoppers going to the sites for Target (NYSE:TGT), Best Buy (NYSE:BBY), Sears (NASDAQ:SHLD), Toys ‘R’ Us, and K-Mart were each between 2% or 4% of the total. Wal-Mart showed its strength by having a larger percent increase from the week before compared to any of its competition.’

There is a theory that Amazon, eBay (NASDAQ:EBAY), and other online-only e-commerce business will eventually ruin the businesses of the old store-based companies. The opposite may be true. Branding can count for a great deal when it comes to sustaining a business.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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