Free WiFi At McDonald’s (MCD)
McDonald’s (NYSE:MCD) will offer free Wi-Fi at almost all of its U.S. restaurants starting early next year. Until now, the fast food chain has been charging $2.95 for two hours of service. McDonald’s U.S.A. Chief Information Officer, David Grooms, told…
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McDonald’s (NYSE:MCD) will offer free Wi-Fi at almost all of its U.S. restaurants starting early next year. Until now, the fast food chain has been charging $2.95 for two hours of service. McDonald’s U.S.A. Chief Information Officer, David Grooms, told The Wall Street Journal that the service will operate in 11,000 of the firm’s 14,000 American outlets.
The benefits of the program are simple; McDonald’s hopes people will linger at its stores and buy more food and coffee. This probably increases its competition with Starbucks (NASDAQ:SBUX), where many people go to work using the Wi-Fi connections.
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A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
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McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
