Has Holiday Shopping Activity Started To Falter?
comScore reports that online sales growth in the period from November 27 to December 3 was 9% to $5.163 billion. That compares to an increase of 28% on Thanksgiving Day and a remarkable 16% rise to $1.028 billion on Cyber Monday. That made it the largest single day of e-commerce activity in history.
Online retail revenue rose more than expected in the first three weeks of November, a sign that large discounts may have caused people to shop early. The week before Christmas, known for years as a good time for consumers to take advantage of retailers who need to clear inventory, may be uncharacteristically weak. The money that shoppers have to spend in what is still a difficult economy may be gone by then
Douglas A. McIntyre
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