El Pollo Loco Files for Initial Public Offering

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By Jon C. Ogg Updated Published

Pollo Loco

El Pollo Loco is coming public. The casual dining food chain filed its paperwork with the Securities and Exchange Commission that will allow it to conduct an initial public offering. While the filing has no financial terms nor a number of shares for sale, El Pollo Loco’s filing is for up to $100 million. Still, that dollar amount may change before the IPO date.

The filing shows that it will list under the ticker LOCO on the Nasdaq. El Pollo Loco is Spanish for “The Crazy Chicken” and it dates its first store back to Los Angeles in 1980.

The company now has 401 restaurants in its system. As of March 31, 2014, that was comprised of 168 company-operated stores and another 233 franchised restaurant locations. This is still very much of a regional play with no real nation presence. Locations to date are located solely in California, Arizona, Nevada, Texas and Utah.

Its restaurants generated company-operated restaurant revenue of $294.3 million and $76.2 million and system-wide sales of $657.6 million and $172.0 million, for the year ended December 25, 2013 and the thirteen weeks ended March 26, 2014, respectively. The company said that it has achieved positive comparable restaurant sales growth in 11 consecutive quarters through our fiscal quarter ended March 26, 2014.

Underwriters on the company’s tombstone include Jefferies, Morgan Stanley, Baird, William Blair and Stifel.

Pollo  Loco IPO tombstone

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. www.247wallst.com.

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