Wal-Mart Posts Black Friday Sales Ad

Wal-Mart Stores Inc. (NYSE: WMT) posted its advertising supplement for Black Friday late Wednesday. The company said that most stores will open at 6:00 p.m. local time on Thanksgiving Day and that online shoppers will be able to shop the Black Friday deals from one minute after midnight Thursday, November 24.

In its press announcement, Wal-Mart said that anticipating strong demand from shoppers it has stocked is shelves (both digital and physical) with more than 1.5 million televisions, nearly 2 million tablets and computers and 3 million video games.

For shoppers who know what items they want, Wal-Mart is bringing back its wristband system for certain products. The store will issue wristbands so shoppers will know when an item is sold-out. Some stores may begin handing out wristbands before the event begins, and customers who get a wristband need to return to the store within two hours of the event start time to pick up their item.

The Black Friday ad is posted at the website, along with similar promotions from many other retailers. According the site’s announcement, here are some of the items that Wal-Mart will be offering:

  • A Philips 55-inch 2160p Smart HDTV for $298
  • An Apple iPhone 5s with 16 GB of memory for $99 with a Straight Talk plan
  • A Hatchimal toy for $48.88
  • An Acer 15.6-inch Core i5 laptop for $299
  • An RCA 11.5-inch 32 GB Quad-Core 2-in-1 tablet with keyboard for $98
  • An Xbox One S 500 GB Minecraft console with bonus controller for $279

Wal-Mart U.S. chief merchandising officer Steve Bratspies said:

I said it before and I will say it again, we will win the season on price – on Black Friday, on Cyber Monday and every day before and after. That means delivering the Black Friday deals we’re known for in stores, online and on our app. And, we’ve secured significant availability of these items. We pride ourselves on not being the retailer who advertises a great price and then only has a few available.

All told, there are 611 items included in the Wal-Mart Black Friday brochure, and you can check it out at the website.