eBay Wants Your Amazon and Walmart Holiday Spending Dollars With Price Matching and Delivery Guarantees

When holiday shoppers think of early bird deals, price matching and fast delivery times, they might automatically think of Amazon or Walmart. eBay Inc. (NASDAQ: EBAY) wants to change that.

eBay has announced the launch of early daily deals starting on November 1, 2017. The company is also featuring new guaranteed delivery times, and it is including a price match guarantee.

The deals are set to be coming for select brand offerings from the likes of Adidas, Dyson, Mattel, KitchenAid, Samsonite and others. One deal is even featuring an Apple iPad Pro 12.9-inch retina display with a 128 GB Wi-Fi model.

For the fast delivery, eBay said that more than 20 million items will arrive in three days or less under eBay’s new guaranteed delivery program.

eBay’s price matching guarantee is on over 50,000 deals, even throughout Black Friday and Cyber Monday, when it claims other online and storefront sellers may not be as eager to price-match.

24/7 Wall St. wanted to see how the effort might affect eBay’s financial results. Thomson Reuters expects eBay’s total 2017 results to be up 6.5% at $9.565 billion in revenues with a 6.6% gain to $2.00 in earnings per share.

The fourth-quarter estimates are $2.609 billion in revenues (up 9%) and $0.45 in earnings per share. That would represent 22.5% of the year’s earnings in the quarter and 27.2% of the year’s revenues.

eBay shares were last seen trading up 0.5% at $37.85, in a 52-week range of $27.28 to $39.28. eBay’s consensus analyst price target from Thomson Reuters sell-side analysts is now $39.00, up from $38.14 just 30-days ago and from $37.47 just 60 days ago.