Companies /Consumer Cyclical

EBay Inc

NASDAQ: EBAY Internet Retail
$121.14
▲ $1.00 (+0.83%) today
Markets open · 1:14pm ET

24/7 Wall St. View

Price Prediction $135.37 +12.7% Our analysts’ 12-month view: target, optimistic case, and floor. EBAY price prediction → Earnings Beat +6.8% EPS vs. the estimate, revenue, and how the market reacted. EBAY earnings history →

EBAY at a Glance

Valuation
Market cap
$52.7B
P/E ratio
26.2
Dividend yield
0.99%
Profitability
Revenue (TTM)
$12.4B
Profit margin
16.9%
EPS (TTM)
$4.58
Price
52-week range
$77 – $128
24/7 target
$135.37
Street target
$126.74
Earnings
Q3 2026 EPS
$1.51
vs. $1.41 est.
+6.8%

Headquartered in San Jose, CA Fiscal year ends December NASDAQ: EBAY ebayinc.com

About eBay

eBay Inc. operates global online marketplaces that connect millions of buyers and sellers in more than 190 markets. It enabled nearly $80 billion of gross merchandise volume in 2025.

Revenue comes mainly from transaction fees on marketplace GMV, supplemented by a growing advertising business. Promoted Listings and other first-party ad products generated $570 million in Q2 2026. eBay also offers payments and financial services.

The company focuses on enthusiast categories:
- Collectibles and trading cards, including Goldin premium auctions, PSA grading integration and AI card scanning
- Pre-loved and luxury fashion, supported by Authenticity Guarantee
- Motors parts and accessories and vehicles
- Live shopping through eBay Live

It expanded in recommerce by acquiring Norwegian marketplace Tise in October 2025. In July 2026 it closed the purchase of Depop, a Gen Z and Millennial-focused C2C fashion marketplace, from Etsy. eBay has 136 million active buyers. U.S. GMV is a little over half of total GMV, and international markets account for 44% of revenue. Updated

Latest Activity

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Kalshi@kalshi

The UK's under-16 social media ban is widening to resale marketplaces, with eBay and Vinted named by ministers, meaning age verification costs and a cut to new-user signups in one of eBay's largest non-US markets.

JUST IN: UK government seriously considers banning under 16s from eBay
  • Replies14
  • Reposts2
  • Likes62
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Reddit Pulser/wallstreetbets
Originally declared “Dead Retail” stocks leading into Iran War are now up over 100% YTD.

u/GovernmentGoblin 511 upvotes156 comments

1y: +100% 😎 5y -99% 😥

Beaten-down retail is outrunning the blue chips this year: Cracker Barrel is up 174% YTD while left-for-dead mall names doubled. A one-year double can still sit inside a five-year collapse.

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EBAYeBay
New 52-week high$125.15+1.8% vs prior high · 2026-10-15

eBay just marked a new 52-week high at $125.15, topping the October 15 peak by 1.82% and capping a climb from the mid-$80s a year ago. The $54.9 billion marketplace is now in price discovery with no overhead resistance left.

Read more
EBAYeBay
Q3 2026
EPS
$1.51
est $1.41+6.8%
Revenue
$3.21B
est $3.11B+3.1%

The $1.4 billion Depop deal is already paying: U.S. gross merchandise volume rose 27% to $12.5 billion, beating expectations on both lines. The catch is margin, with GAAP operating margin slipping to 19.2% and restructuring charges landing next quarter.

Quarterly EPS — reported vs estimate
Read more
EBAYeBay
New 52-week high$122.91+3.9% vs prior high · 2026-05-20

eBay just cleared $122.91, a 52-week high that sits 3.92% above the May 20 peak, after a year that started in the high $70s. The $54.7 billion marketplace had stalled at this level for five months and has now broken through.

Read more

EBAY Coverage

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Frequently Asked Questions

What does eBay do?

eBay Inc. operates global online marketplaces that connect millions of buyers and sellers in more than 190 markets. It enabled nearly $80 billion of gross merchandise volume in 2025.

What is the EBAY stock price target?

24/7 Wall St.'s 12-month price target for EBAY is $135.37, rated Buy. The Wall Street consensus target is $126.74. EBAY price prediction →