Chick-fil-A has posted explosive growth as it has become one of the most popular fast-food chains in America. It now has locations in 46 states. Its recent growth has taken into large cities like New York and modest-sized towns in Texas, Delaware, and Tennessee. And, the stores it has opened recently show it is expanding at a rate of over a store a week.
In less than a month, Chick-fil-A opened stores in seven states. These include Covington, GA, Woodbridge, NJ, two in Seattle, two in Beaverton, OR, Los Angeles, one in Corpus Christi, TX, and one in New York City. New York has a population of 8 million. Covington has a population of 18,000. The store opening pattern does not just include big cities.
In the next two weeks, Chick-fil-A plans to open another five stores which will expand its presence in another five states. These include Frisco, TX, Jacksonville, AL, Franklin, TN, Seaford, DE, and another in New York City. Jacksonville’s population is only about 13,000.
At the end of June, Chick-fil-A had 2,363 locations. Management means to make it one of the largest fast-food chains in American in a brief amount of time. According to Buzzfeed, in the next two years, it will pass Taco Bell, Burger King, and Wendy’s to take third place in America. Questioned about whether it could become so large in a short period of time, a Chick-fil-A executive said, “The trajectory we’re on would support that.”
Chick-fil-A had revenue of $10 billion last year. That makes it much smaller than McDonald’s for now. McDonald’s had about $20 billion in sales last year, but only about half was in the U.S. And, that its number of the U.S. of stores has been flat at about 14,000 for the last five years.
Finally, Chick-fil-A’s public image is the best of all fast-food restaurants. McDonald’s is last, according to a recent American Customer Satisfaction Index. The number included 19 companies. How hard is it to open a Chick-fil-A location? The list of qualifications is much shorter than you would think.
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