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Will Virtual Reality Roller-Coasters Draw More Crowds Than Real Ones?
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Recently, Six Flags Entertainment Corp. (NYSE: SIX) announced a partnership with Samsung to launch virtual reality coasters at nine of its parks using Samsung Gear VR powered by Oculus. As a result, one key analyst sees this as a positive catalyst for the company, considering the growing popularity of virtual reality.
Janney Montgomery Scott believes this is a significant positive for the company because these rides are unique and it essentially allows Six Flags to add nine new coasters at a low cost.
The firm recently had the opportunity to tour Six Flags over Georgia with the park president and other park-level employees. The firm came away impressed with the new virtual reality coaster and expects that it can be an additional driver of growth. Also Janney expects future results can also be driven by higher ticket prices, more pass sales, increased attendance and in-park spending.
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