How Amazon Is Appealing to the Younger Generation
Amazon has been on a tear this year, expanding across multiple industries and putting many companies on notice. But now Amazon is taking a slightly different tack.
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Amazon.com Inc. (NASDAQ: AMZN) has been on a tear this year, expanding across multiple industries and putting many companies on notice. But now Amazon is taking a slightly different tack and is expanding across demographics. The e-commerce giant is now looking to appeal to a younger crowd through a few initiatives.
First, Amazon is offering its Prime membership to college students for a discount. This deal applies to any student enrolled at a four-year or two-year college in the United States. The price is chopped down to $5.49 per month, or $49 for a full year.
At the same time, Amazon has 29 pickup locations nationwide that provide shoppers with packing and shipping services. Prime members can take advantage of same-day pickup at these locations. Most of these locations are located near major cities, while there are some located near smaller college towns.
Apart from the college crowd, Amazon is appealing to younger teenagers between the ages of 13 to 17. Amazon has now introduced a way for these teenagers to login, shop and stream independently on the Amazon App while still keeping their parents informed.
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Parents are able to approve all orders or set preapproved spending limits per order, which would give teenage users a customized level of autonomy that can change as they grow.
Michael Carr, Vice President, Amazon Households, commented:
As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need. We’ve listened to families and have built a great experience for both teens and parents. For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime.
Shares of Amazon were last seen at $990.20, with a consensus analyst price target of $1,153.60 and a 52-week range of $710.10 to $1,083.31.
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Chris Lange is a financial and geopolitical writer with more than a decade of experience covering a myriad of topics. He has published thousands of articles for 24/7 Wall St., with past coverage focused heavily on stocks, IPOs, healthcare, defense, global affairs, and technology.
His work has been quoted, or referenced by a number of outlets including Business Insider, USA Today, Yahoo Finance, MSN, The Motley Fool, and many other publications. A graduate of Southwestern University, he studied business with a focus on investments and has previous experience in banking and startups.
When not reading or writing the news, he is following his passion for Lacrosse, playing chess, or building solar projects with his dad.
