> Pct. wearing: 3.9%
> Number wearing: 3,878,741
> Pct. worn by children: 3.3% (7th most)
> Pct. worn by adults: 4.4% (4th most)
Zombies are expected to be one of the 10 most popular costumes among both children and adults and will account for nearly one in every 25 Halloween costumes. The zombie genre has been extremely popular in recent years, with “World War Z” having grossed more than $540 million worldwide and over $200 million in the United States. The recent season premiere of AMC’s ratings giant “The Walking Dead” brought in an impressive 16.1 million viewers. An Amazon.com search for “zombie costumes” returned nearly 7,500 results for outfits, fake blood and makeup.
4. Action Hero/Superhero
> Pct. wearing: 4.1%
> Number wearing: 4,091,163
> Pct. worn by children: 5.1% (4th most)
> Pct. worn by adults: 3.2% (6th most)
Batman, Superman and Spider-Man are not the only superheroes who will inspire costumes this year. There is no shortage of options, many of which can be found in recent blockbuster hits. “The Avengers” was last year’s top movie, pulling in more than $620 million domestically, while earning over $1.5 billion worldwide. More children than adults are expected to disguise themselves as superheroes this year, at nearly 2.4 million and over 1.7 million, respectively.
> Pct. wearing: 4.3%
> Number wearing: 4,349,793
> Pct. worn by children: 8.2% (the most)
> Pct. worn by adults: 1.0% (17th most)
Princess costumes are extremely popular among kids, with more than 8% of children intending to dress up as a princess for Halloween, the most of any disguise. Princess was the most popular costume for kids last year, as well, when it was chosen by nearly 10% of all children. But the costume’s appeal is hardly limited to kids. The NRF estimates more than half a million adults as well will dress as a princess this Halloween. The princess was also among the most popular selections for adults in 2012. Additionally, another 3.1% of children, nearly 1.5 million in total, are expected to dress as a Disney princess this year.
2. Batman Characters
> Pct. wearing: 5.4%
> Number wearing: 5,408,336
> Pct. worn by children: 5.4% (3rd most)
> Pct. worn by adults: 5.4% (2nd most)
Well over five million people are expected to wear a Batman character costume this year. Batman is one of the most popular comic book characters of all time. Additionally, according to a movie magazine Empire, Batman has “been exposed more on TV and in film than any other hero.” A search for “batman costumes” on Amazon.com returns nearly 15,000 results. The same percentage of adults and children, 5.4%, reported they selected a Batman character for this Halloween. According to the National Retail Federation, Batman is also among the most popular costumes for pets this year.
> Pct. wearing: 6.7%
> Number wearing: 6,717,045
> Pct. worn by children: 3.4% (6th most)
> Pct. worn by adults: 9.6% (the most)
Witch costumes are a perennial favorite on Halloween, and this October will be no different. Witches are expected to account for nearly 10% of all costumes worn by adults, slightly more than 5.1 million in all. Witch costumes also are expected to be popular with kids, with nearly 1.6 million of them putting on pointy hats and crooked noses. Online, consumers can buy a variety of witch outfits, with a Walmart.com search returning more than 8,700 results and an Amazon.com search turning up more than 15,000 results for costumes, as well as accessories like broomsticks and hats.
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