Special Report

America's Fastest Growing Beer Brands

3. Stella Artois
> Sales change (2009-2014): 121.5%
> Parent company: Anheuser-Busch InBev
> Barrels shipped in 2014: 1.8 million

Stella Artois’ roots predate American independence and even Christopher Columbus’s voyage across the Atlantic. The beer’s origins can be traced back to a brewing tradition that began in Leuven, Belgium in 1366. The name recognized today by beer drinkers worldwide is a nod to Sebastian Artois, a brew master admitted to the Leuven Brewer’s Guild in 1708.

In recent years, the historic beer has gained favor among American drinkers. From 2009 through 2014, sales of Stella Artois have jumped by 121.5%.

2. Rolling Rock
> Sales change (2009-2014): 125.0%
> Parent company: Anheuser-Busch InBev
> Barrels shipped in 2014: 900,000

Rolling Rock was first introduced by the Pennsylvania-based Latrobe Brewery in 1939. The brand was acquired by Anheuser-Busch in 2006. Sales of the beer dwindled from 2004 to 2009, spurring Anheuser-Busch to consider selling the brand to another brewer. However, after a drop in price, sales of the pale lager rebounded significantly. From 2009 through 2014, sales of Rolling Rock increased by 125.0%, the second fastest growth rate of any major beer brand in the country. With 900,000 barrels sold last year, the company is close to making a full comeback to the 1 million barrels it was selling annually in the late 1990s.

1. Modelo Especial
> Sales change (2009-2014): 128.4%
> Parent company: Constellation Brands
> Barrels shipped in 2014: 4.5 million

Modelo Especial is the fastest growing beer brand in the United States. From 2009 through last year, sales of the Mexican beer increased by 128.4%, the largest growth rate of any brand. Modelo Especial is one of only five brands that reported at least a 100% sales growth over that period. In the United States, Modelo is controlled by Constellation Brands, which also owns Negra Modelo, Pacifico, and Corona.

Modelo’s continued growth partially reflects the expanding buying power among Hispanic consumers. To promote the brand, Modelo has employed non-English advertising almost exclusively, which in turn could explain why 60% of Modelo’s sales are to Hispanic beer drinkers. In March this year, however, Modelo released its first major English advertising campaign, which was intended to introduce the popular beer to a larger share of the market.

Click here to see the 10 beers Americans no longer drink. 

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