If you think the recent growth of beer culture with its craft beers and micro breweries is something new, think again. Americans have always loved beer. Our country’s first president reportedly served beer to his guests at Mount Vernon and ensured that Continental Army troops were rationed a quart of beer each day during the Revolutionary War.
America’s appreciation for beer has survived centuries — even 13 years of prohibition was not enough to dull America’s appreciation for beer. By some estimates, the combined economic output of brewers, distributors, and retailers totalled more than $350 billion in 2016.
While America’s seemingly insatiable demand for beer remains a constant, little else in the beer industry stays the same from one year to the next. From the introduction of light beer in 1975, to the spike in craft breweries in the last decade, to the launch of a popular new lime-flavored brew in 2008, consumer tastes and preferences are constantly changing.
However, perhaps nothing has changed as regularly or as predictably as the cost of beer. Today’s beer lovers may be shocked to learn that a six-pack of suds cost less than $2.00 throughout the 1960s. Like everything else, beer has only become more expensive over the years.
24/7 Wall St. reviewed the cost of a six-pack every year since 1953 with data from the Bureau of Labor Statistics.
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