Biggest Product Flops of the Year

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Source: Bill Pugliano / Getty Images

9. 2018 Bolt EV
> Company: Chevrolet

The Bolt EV is Chevrolet’s entry into the burgeoning electric vehicle market. Though Bolt sales grew each month in 2017, they declined in 2018. And competition from market leader Tesla — which has troubles of its own — were not the only reason for Bolt’s sales shortfall. GM had issues with low inventory and with diverting production to other countries. But the real reason may be that Chevy is more focused on its other electric vehicle, the Volt.

Source: Courtesy of Paramount Network

8. Heathers
> Company: Paramount Network

The Paramount Network project “Heathers” — a reimagining of the 1988 film starring Winona Ryder — seemed doomed from the start. The show was slated to air in early 2018. It was delayed, canceled, and revived after two school shootings because the show was going to depict similar events. Paramount eventually put out a heavily-edited version of the show, broadcasting all episodes in the same week. The show drew just a fraction of the viewers that other Paramount Networks shows did — some episodes were viewed by fewer than 100,000 people.

Source: Courtesy of Samsung

7. Galaxy S9
> Company: Samsung

As the smartphone market grows increasingly more saturated — 95% of American adults use a mobile phone, and 77% of them use a smartphone — it appears that Samsung may have been too rushed to launch the S9, which many claim is too similar to its predecessor. For the first time since 2012, Galaxy’s sales dropped in the second quarter as compared to the first, with the Galaxy S9 specifically missing sales targets. The company attributed Galaxy S9’s slow sales figures to increased competition from other brands and sluggish premium smartphone market as consumers may be less willing to upgrade similar older-model phones.

Source: Courtesy of Entertainment Studios Motion Pictures

6. The Hurricane Heist
> Company: Entertainment Studios Motion Pictures

“The Hurricane Heist” is a film about a crew of robbers who use a hurricane as cover to steal from the U.S. Treasury. The movie performed so poorly at the box office that its distributor, Entertainment Studios. The flick’s cast lacked starpower, and the movie was widely panned by critics. It grossed a meager $6.1 million at the box office — a fraction of its estimated $35 million budget.

Source: Courtesy of Apple

5. HomePod
> Company: Apple

Apple’s first foray into the smart home speaker market has not been as successful as the company would have liked. Though the tech giant typically does not share sales figures for these types of devices, Bloomberg reported that the HomePod sold poorly after missing its initial release date. The HomePod is much more expensive than similar devices from Amazon and Google, and it appears consumers were not willing to shell out the extra $200 to get Apple’s take on the smart speaker.