Operating a profitable and successful brand requires constant work and attention to all facets of business, as well as managing challenges from within and without. Brands can be vulnerable to a number of issues, from mismanagement, to corruption, and a new technology that renders the brand obsolete. Often, a public relation fiasco can contribute to a brand’s demise.
Each year, 24/7 Wall St. identifies brands we predict will disappear in the coming year. Some of these brands have already announced plans to shutter operations in 2019. Others are trying to stay afloat, but their financial performance leaves little hope that the company will still be operational come 2020.
Not every brand on this list is an abject failure. Some are merging or being acquired by other companies in the hopes they can revive the brand under new management. Others have been successful for a while, but their parent companies are pivoting away from that brand to focus efforts elsewhere.
In many cases, companies have wildly overestimated how popular or valuable a brand would be. MoviePass provided a subscription service for moviegoers to see virtually all the films they wanted in theatres in the hopes that kind of data would be valuable to movie studios and distributors. Yet MoviePass parent company, Helios and Matheson Analytics, ended up spending hundreds of millions of dollars on the project with little to show for it. At the beginning of 2018, Helios stock was traded at over $1,800 a share. Now, it is worth less than 2 cents.
24/7 Wall St. reviewed media reports, financial statements and predictions, and company press releases to determine the 10 brands that will disappear in 2019. The brands on this list include vehicles, retailers, media companies, consumer electronics, airlines, and tech companies.