50 Biggest Super Bowl Advertisers of All Time

Print Email

Source: RiverNorthPhotography / Getty Images

10. Honda
> Super Bowl ads: 30
> Seconds of Super Bowl ads: 1058
> Number of Super Bowls: 18
> Inflation-adjusted Super Bowl spending: $82.9 million

During the 2017 Super Bowl, Honda enlisted celebrities such as Tina Fey, Robert Redford, and Missy Elliott to tell viewers to follow their dreams through talking versions of their actual high school yearbook pictures.

Source: Antonio Gravante / Shutterstock.com

9. FedEx
> Super Bowl ads: 31
> Seconds of Super Bowl ads: 1050
> Number of Super Bowls: 19
> Inflation-adjusted Super Bowl spending: $66.2 million

FedEx aired a hilarious ad during the 2008 Super Bowl about a company considering using carrier pigeons for its shipping needs — and the comical consequences that ensued. FedEx also used humor in its 2006 Super Bowl commercial that showed a caveman’s futile attempt at sending a package via pterodactyl.

Source: Stratol / Getty Images

8. Miller
> Super Bowl ads: 30
> Seconds of Super Bowl ads: 886
> Number of Super Bowls: 25
> Inflation-adjusted Super Bowl spending: $38.9 million

Miller, whether it is Miller Lite, Miller Genuine Draft, or Miller High Life, has been advertising on the Super Bowl since 1976. Miller enlisted former athletes-turned broadcasters Bob Uecker and Tommy Heinsohn in 1986 to drink Miller Lite while comet-watching.

Source: Courtesy of Dodge

7. Dodge
> Super Bowl ads: 39
> Seconds of Super Bowl ads: 1230
> Number of Super Bowls: 18
> Inflation-adjusted Super Bowl spending: $85.2 million

One of Dodge’s most memorable ads was a commercial for Ram trucks that featured radio broadcaster Paul Harvey’s speech “So God Made a Farmer” that aired during the 2013 Super Bowl. The speech describes the characteristics of a farmer, and the ad shows shows various images of rural America.

Source: dogayusufdokdok / Getty Images

6. Toyota
> Super Bowl ads: 41
> Seconds of Super Bowl ads: 1515
> Number of Super Bowls: 21
> Inflation-adjusted Super Bowl spending: $146.0 million

Among Toyota’s most noteworthy commercials at the Super Bowl was the inspirational “How Great I Am.” The ad in 2015 featured paralympian Amy Purdy with Muhammad Ali providing the narration in a commercial for the Toyota Camry.