Special Report

50 Biggest Super Bowl Advertisers of All Time

Source: Courtesy of Ford

5. Ford
> Super Bowl ads: 52
> Seconds of Super Bowl ads: 1800
> Number of Super Bowls: 23
> Inflation-adjusted Super Bowl spending: $109.8 million

The recent Super Bowl ads by Ford broke from tradition of spotlighting its automobiles. The Dearborn, Michigan-based car company, which has advertised at 23 Super Bowls, instead focused last year on its development of mobility solutions, like ridesharing and autonomy.

Source: RiverNorthPhotography / Getty Images

4. McDonald’s
> Super Bowl ads: 54
> Seconds of Super Bowl ads: 2070
> Number of Super Bowls: 26
> Inflation-adjusted Super Bowl spending: $108.9 million

The fast-food giant has been advertising during the Super Bowl since 1975. One of McDonald’s most famous ads was during the 1993 Super Bowl. The ad featured basketball legends Michael Jordan and Larry Bird playing a game of horse with the winner getting a Big Mac and fries.

Source: Justin Sullivan / Getty Images

3. Coca-Cola
> Super Bowl ads: 51
> Seconds of Super Bowl ads: 2242
> Number of Super Bowls: 29
> Inflation-adjusted Super Bowl spending: $202.0 million

Coca-Cola, which brought us the iconic Mean Joe Greene ad in 1980 and animated Polar Bears imbibing the beverage in more recent years, used the big game as a platform to celebrate diversity in a 60-second commercial that costs $10 million at Super Bowl LI. The brand has featured many ads for both Coca-cola and Diet Coke.

Source: jeepersmedia / Flickr

2. Pepsi
> Super Bowl ads: 92
> Seconds of Super Bowl ads: 3780
> Number of Super Bowls: 34
> Inflation-adjusted Super Bowl spending: $289.5 million

Buoyed by campaigns such as the one with the King of Pop, Michael Jackson, the beverage giant has spent more than $289 million at 34 Super Bowls.

Source: Stratol / Getty Images

1. Budweiser
> Super Bowl ads: 135
> Seconds of Super Bowl ads: 4380
> Number of Super Bowls: 53
> Inflation-adjusted Super Bowl spending: $449.5 million

The King of Beers has lost market share in recent years, but it is still the king of advertisers at the Super Bowl, spending nearly $450 million. The company’s ads have tugged at the heartstrings in the past, such as the commercial after the 9/11 terrorist attacks and Hurricane Harvey.