Special Report

50 Biggest Super Bowl Advertisers of All Time

Source: DebbiSmirnoff / Getty Images

50. M&M’s
> Super Bowl ads: 10
> Seconds of Super Bowl ads: 270
> Number of Super Bowls: 8
> Inflation-adjusted Super Bowl spending: $21.9 million

M&M’s has run 30-second ads at the Super Bowl and commercials of the talking M&M’s have become a tradition. The famous candy brand has run ads at the Super Bowl since 1994.

49. Allstate
> Super Bowl ads: 10
> Seconds of Super Bowl ads: 300
> Number of Super Bowls: 8
> Inflation-adjusted Super Bowl spending: $13.0 million

Insurance company Allstate has been advertising during the Super Bowl since 1972. Its ad series featuring Mayhem, who creates mayhem in everyday life, was used to effect during the 2013 Super Bowl and continues to show up in the company’s branding to this day. In the 2013 ad, the character creates mayhem throughout history, with the lesson that you’d better be prepared when bad things happens and get Allstate insurance.

Source: Courtesy of GMC

48. General Motors
> Super Bowl ads: 9
> Seconds of Super Bowl ads: 420
> Number of Super Bowls: 7
> Inflation-adjusted Super Bowl spending: $33.6 million

General Motors tried to emphasize its focus on quality with its “Robot” ad in 2007. The commercial shows an assembly-line robot who, after being dismissed for making a mistake, eventually commits suicide. Only it’s just the robot’s dream. A few days after the Super Bowl, the American Foundation for Suicide Prevention said the ad was “insensitive to the tens of millions of people who have lost loved ones to suicide.”

Source: RiverNorthPhotography / Getty Images

47. 7-Up
> Super Bowl ads: 12
> Seconds of Super Bowl ads: 345
> Number of Super Bowls: 7
> Inflation-adjusted Super Bowl spending: $19.9 million

7-Up has relied on comedy to sell its product during the big game. Among the most memorable was its “Slam Dunk” ad in 2004 that showed people going to extremes in a slam dunk contest to win money and 7-Up.

Source: kenneth-cheung / Getty Images

46. Lexus
> Super Bowl ads: 10
> Seconds of Super Bowl ads: 360
> Number of Super Bowls: 8
> Inflation-adjusted Super Bowl spending: $38.1 million

Lexus, the luxury car brand first advertised during the Super Bowl in 1991. In its “Let’s Play: Precision Drifting” wordless commercial in 2015, the company demonstrated the car’s handling ability in extreme situations.