Special Report

50 Biggest Super Bowl Advertisers of All Time

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45. Pontiac
> Super Bowl ads: 15
> Seconds of Super Bowl ads: 450
> Number of Super Bowls: 5
> Inflation-adjusted Super Bowl spending: $30.0 million

Pontiac, the now-defunct car brand discontinued by General Motors in 2010, ran a series of Super Bowl ads beginning in 1999 titled “Wider is Better.” In one ad, the Pontiac Grand Prix vehicle races side by side with an ice boat to illustrate how its wider body handles slippery surface.

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44. Hertz
> Super Bowl ads: 11
> Seconds of Super Bowl ads: 330
> Number of Super Bowls: 8
> Inflation-adjusted Super Bowl spending: $14.8 million

Hertz has been advertising during the Super Bowl since 1980, and some of the car-rental company’s commercials have featured O.J. Simpson. One of Hertz’s more entertaining ads was the “Executive Horse Race” that aired in 1999 and showed white-collar workers bolting from an elevator toward rental car desks as a horse-race announcer calls the race.

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43. Reebok
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 435
> Number of Super Bowls: 6
> Inflation-adjusted Super Bowl spending: $24.8 million

Reebok ran an ad titled “Terry Tate – Office Linebacker.” The commercial that aired in 2003 showed Tate shaping up an office by tackling everything that moved. Reebok, which has been a Super Bowl advertiser since 1991, has used athletes Shaquille O’Neal, Dominique Wilkins, and Boomer Esiason in its Super Bowl ads.

Source: Courtesy of GoDaddy / Greg Tharp / YouTube

42. GoDaddy
> Super Bowl ads: 13
> Seconds of Super Bowl ads: 270
> Number of Super Bowls: 8
> Inflation-adjusted Super Bowl spending: $31.9 million

Whether it was the very enthusiastic kiss between supermodel Bar Refaeli and an actor playing a nerd or the provocative ads featuring race car driver Danica Patrick, the web-hosting company has not been reluctant to stir controversy. The ad that angered many people that was supposed to air during the 2015 Super Bowl parodied the beloved Budweiser puppy commercial. In its spoof, GoDaddy showed the puppy returning home, and GoDaddy creating a web domain and website for where the puppy could be purchased. GoDaddy, which had released the ad before the game, pulled the commercial following protests on social media.

Source: mbusa.com

41. Mercedes-Benz
> Super Bowl ads: 9
> Seconds of Super Bowl ads: 370
> Number of Super Bowls: 9
> Inflation-adjusted Super Bowl spending: $38.0 million

Mercedes-Benz, which has been airing Super Bowl commercials since 1982, used an innovative ad in 2011 to introduce its newest additions that year. The ad is uses rock legend Janis Joplin’s song “Mercedes Benz” and stars Diddy.