50 Biggest Super Bowl Advertisers of All Time

Print Email

Source: Rob Wilson / Shutterstock.com

25. AT&T
> Super Bowl ads: 16
> Seconds of Super Bowl ads: 660
> Number of Super Bowls: 12
> Inflation-adjusted Super Bowl spending: $35.9 million

For the 1987 Super Bowl, AT&T worked out a deal with DC Comics to have an animated Clark Kent and Lois Lane appear in a Super Bowl spot promoting the AT&T Card. AT&T, which has been advertising at the game since 1982, has also used celebrities such as Paul Reiser and Alan Alda in its Super Bowl commercials.

Source: Courtesy of E-Trade

24. E-Trade
> Super Bowl ads: 25
> Seconds of Super Bowl ads: 655
> Number of Super Bowls: 10
> Inflation-adjusted Super Bowl spending: $67.3 million

Digital trading platform E-Trade ran its “Wasted $2 Million” commercial featuring a dancing monkey in 2000. The ad ridicules the soaring costs of Super Bowl advertising while questioning its effectiveness. E-Trade, which first advertised at the Super Bowl in 1999, paid just over $3 million for the commercial. The company later aired the E-Trade Baby series of ads during the Super Bowl in which a talking baby tells viewers how simple online trading is.

Source: Justin Sullivan / Getty Images

23. Visa
> Super Bowl ads: 19
> Seconds of Super Bowl ads: 690
> Number of Super Bowls: 12
> Inflation-adjusted Super Bowl spending: $48.7 million

At the 2000 Super Bowl, Visa aired its “Being a Girl” ad showing a woman pole vaulter ahead of the 2000 Olympic Games. Another ad that focused on the 2000 Olympic Games showed female synchronized swimmers spelling out “VISA” in the water as the announcer says that Visa is the official card of the Olympic Games.

Source: Courtesy of United Way

22. United Way
> Super Bowl ads: 15
> Seconds of Super Bowl ads: 706
> Number of Super Bowls: 14
> Inflation-adjusted Super Bowl spending: $27.2 million

United Way last advertised on the Super Bowl in 2008 with a 10-second commercial titled “Do Your Part” that cost just over $1 million. United Way has enlisted pro football players LaDainian Tomlinson and Nnamdi Asomugha for itrs “Live United” campaign in recent years.

Source: RiverNorthPhotography / Getty Images

21. Pizza Hut
> Super Bowl ads: 19
> Seconds of Super Bowl ads: 630
> Number of Super Bowls: 14
> Inflation-adjusted Super Bowl spending: $49.4 million

Pizza Hut started advertising on the Super Bowl in 1987 and has used celebrities such as Jessica Simpson and Penn & Teller to sell its product. But few ads were more puzzling than the restaurant chain’s 1998 ad of a hip-swiveling Elvis Presley — back from the hereafter — to push its pies. The ad also featured actor James Franco before he became a star.