50 Biggest Super Bowl Advertisers of All Time

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20. American Express
> Super Bowl ads: 21
> Seconds of Super Bowl ads: 750
> Number of Super Bowls: 13
> Inflation-adjusted Super Bowl spending: $36.7 million

American Express’s “Intelligent Security” ad shown during the 2014 Super Bowl followed a man walking around a city, showing the various security paraphernalia that are part of our world. The commercial said in the real world, security is all around us and encouraged consumers to keep their accounts safe with American Express.

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19. Master Lock
> Super Bowl ads: 18
> Seconds of Super Bowl ads: 540
> Number of Super Bowls: 18
> Inflation-adjusted Super Bowl spending: $21.0 million

There are no gimmicks, talking animals or curvaceous models in this ad. The slogan for this product was “Tough Under Fire,” and the 30-second commercial that aired during the 1973 Super Bowl demonstrated that. A sharpshooter blasted a hole through a Master Lock, and it still didn’t open.

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18. IBM
> Super Bowl ads: 29
> Seconds of Super Bowl ads: 990
> Number of Super Bowls: 11
> Inflation-adjusted Super Bowl spending: $42.5 million

IBM used venerable comedian George Burns in 1980 to explain the details of its copier, with multiple copies of himself. IBM collaborated with H&R Block in a Super Bowl commercial last year that combines H&R Block’s tax expertise with IBM’s computing technology.

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17. Chrysler
> Super Bowl ads: 23
> Seconds of Super Bowl ads: 960
> Number of Super Bowls: 14
> Inflation-adjusted Super Bowl spending: $61.4 million

Chrysler turned heads with an ad in 2011 featuring rapper Eminem. The ad celebrated Detroit and Chrysler’s rebound, and with a title “Imported From Detroit” was a clear challenge to foreign car importers. Chrysler also used rock legend Bob Dylan during an ad at the Super Bowl.

Source: vw.com

16. Volkswagen
> Super Bowl ads: 27
> Seconds of Super Bowl ads: 910
> Number of Super Bowls: 15
> Inflation-adjusted Super Bowl spending: $82.5 million

In 2011, Volkswagen showed a young boy clad as Darth Vader who keeps failing to invoke magic powers until his Dad inside the house hits the remote on his VW key and the car lights blink — to the astonishment of the youngster. Volkswagen is a relative newcomer to the Super Bowl, running its first ad for the big game in 2010.