50 Biggest Super Bowl Advertisers of All Time

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15. Michelob
> Super Bowl ads: 25
> Seconds of Super Bowl ads: 780
> Number of Super Bowls: 21
> Inflation-adjusted Super Bowl spending: $65.5 million

Michelob, which has been advertising on the Super Bowl since 1980, used the theme song from the television show “Cheers” in a recent Super Bowl ad to show people working out at a gym who grab a low-carb Michelob Ultra beer after their workout. Over the years, Michelob has enlisting rock ‘n’ rollers Eric Clapton and Phil Collins to hawk its brews.

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14. Chevrolet
> Super Bowl ads: 37
> Seconds of Super Bowl ads: 1,051
> Number of Super Bowls: 11
> Inflation-adjusted Super Bowl spending: $82.6 million

Amid the wreckage of the apocalypse, to the strains of Barry Manilow’s song “Looks Like We Made It,” emerges a Chevy Silverado bearing a man and his dog. The ad that aired in 2012 was intended to underscore the vehicle’s dependability. Chevrolet has been a pretty dependable advertiser at the Super Bowl, running ads at 37 big games.

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13. Hyundai
> Super Bowl ads: 36
> Seconds of Super Bowl ads: 1275
> Number of Super Bowls: 11
> Inflation-adjusted Super Bowl spending: $159.4 million

Korean car maker Hyundai ran a post-game spot after the 2017 Super Bowl titled “Operation Better.” The ad reunites military personnel with distant family members via video screens. The car maker plans to run a live ad during the game.

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12. Gillette
> Super Bowl ads: 31
> Seconds of Super Bowl ads: 1026
> Number of Super Bowls: 17
> Inflation-adjusted Super Bowl spending: $48.3 million

Gillette ran “The Best a Man Can Get” campaign over various Super Bowls in the 1990s. One ad the shaving company probably wouldn’t be able to get away with today is the one during the 1969 Super Bowl featuring an American man enjoying the experience of a shave from a female Swedish barber.

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11. Doritos
> Super Bowl ads: 32
> Seconds of Super Bowl ads: 995
> Number of Super Bowls: 17
> Inflation-adjusted Super Bowl spending: $85.7 million

Doritos broke new advertising ground in 2007 with the first consumer-created ad to air during a Super Bowl. Doritos asked fans to create and submit their own 30-second commercials. The gambit allowed Doritos to lower the costs of hiring an ad agency while engaging its most loyal customers.