This Sunday, the New England Patriots will face off against the Los Angeles Rams in Super Bowl LIII at Mercedes-Benz Stadium in Atlanta. Those looking to buy a ticket today can expect to spend a bare minimum of $2,716 for a single ticket, and the average price on the secondary market, where most people purchase tickets, is $6,122 — as of four days before game day. At the high end, a six-person private box suite can cost over $60,000.
These prices could drop before game day, but this year will likely shape up as one of the most expensive Super Bowls ever. Secondary market ticket resource TicketIQ provided 24/7 Wall St. with average ticket prices for the previous eight Super Bowls as well as the current prices for the upcoming game. While a comprehensive analysis of secondary market data is only available since 2010, it appears Super Bowls played in the 21st century are the most expensive.
Super Bowl tickets are always expensive, but the average ticket price varies from year to year based on a number of factors. Ticket prices can be affected by the matchup, host city, and overall state of the economy.
The current average price of $6,122 would make this year the most expensive Super Bowl ever. In a phone conversation with 24/7 Wall St., TicketIQ founder Jesse Lawrence explained that the current high prices are much more likely due to shrewd management of supply by the NFL than high demand. “If you look at the matchup, it’s probably the lowest-demand matchup of the last 10 years. This is the fifth super bowl this decade for the Patriots. The Rams don’t have a committed fanbase willing to pay $10,000-$15,000 per ticket.”
The NFL said in 2017 that tickets were distributed as follows: 25.2% of tickets were reserved for NFL corporate sponsors, partners, and media members; both participating teams got 17.5% of the total tickets; the host city’s team received 5%; and the remaining 29 teams each got 1.2% of the tickets, accounting for a total of 34.8%. The teams distribute some tickets among players and staff, but typically sell the majority.
24/7 Wall St. determined how much the average ticket cost as of game day for each of the last nine Super Bowls in the secondary market using price data from TicketIQ. Super Bowl LIII has been excluded as price fluctuations make for an unfair comparison to gameday average prices for previous Super Bowls. Also included is the minimum ticket prices an individual would need to pay to attend each game.
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