Special Report

Cars Americans Don't Want to Buy

Source: Courtesy of BMW

26. BMW 6 Series
> Avg. days on lot: 130.3
> 2018 sales: 3,764
> 2017 sales: 3,355
> Starting at: $70,300

While the 6 Series has been well reviewed, competitor Lexus LS is doing a better job of capturing the imaginationand walletsof buyers comfortable with this price range. Luxury SUVs, too, are capturing a generous segment of the buyers in this price range, with vehicles like the Mercedes-Benz GLS and the Lincoln Navigator. The BMW 6 Series shares the slow-sellers category with the Mercedes-Benz E-Class.

Source: Handout / Getty Images

25. Cadillac CTS
> Avg. days on lot: 130.3
> 2018 sales: 11,219
> 2017 sales: 10,344
> Starting at: $46,995

The Cadillac CTS 4-door luxury sedan is in its third generation since its introduction in 2003. The model has been on this list before, but the good news is that the 2018 model cut 42 days off its 2017 days on the lot average of 172.3 days. Reviews of the car cite the CTS for agile handling and comfort, so perhaps it’s building a stronger following.

Source: Bill Pugliano / Getty Images

24. GMC Canyon
> Avg. days on lot: 130.6
> 2018 sales: 33,492
> 2017 sales: 32,106
> Starting at: $21,500

GMC introduced the second generation of the midsize Canyon pickup in 2015, still in production today. Sales of the 2018 Canyon inched up a tiny bit over 2017, but the model rivals VW’s Golf SportWagen and Fiat’s 500L in lot longevity. GMC is sticking with this generation a while longer, with the 2019 models boasting only a few infotainment and tech changes.

Source: David McNew / Getty Images

23. Volkswagen Golf SportWagen
> Avg. days on lot: 130.6
> 2018 sales: 14,123
> 2017 sales: 26,700
> Starting at: $21,895

Maybe Volkswagen buyers didn’t get the memo that wagon sales have been climbing over the past five years. Sales of the Golf SportWagen declined from 26,700 in 2017 to 14,123 in 2018. Volkswagen clearly overestimated demand, and Golf SportWagens sit on dealer lots for over four months. The SportWagen has the reputation of riding and handling like a car, with the cargo space of a small SUV. What’s not to like? Perhaps potential buyers are waiting for a refresh or redesign of this first-generation vehicle introduced in 2015.

Source: David McNew / Getty Images

22. Fiat 500X
> Avg. days on lot: 130.7
> 2018 sales: 5,223
> 2017 sales: 7,665
> Starting at: $19,995

Poor Fiat, the maker is occupying a sizable chunk of this list with four models, from the sublimely sporty Spider (No. 16) to the ridiculously poor-selling 500L (No. 9). The subcompact 500X crossover spends an average of 130.7 days on the lot before finding a home. This petite cutie offers standard all-wheel drive and good safety features but falls short on reliability, resale value, and elbow room.

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