Special Report

Biggest Product Launches of the Decade

Source: Courtesy of HBO

11. Game of Thrones
> Company: HBO
> Launched in: 2011

HBO was reportedly on the verge of scrapping the entire series “Game of Thrones” because of how badly the show’s original pilot (not the one that ultimately aired) turned out. Fortunately for the network and fans around the world, the network gave it another shot and ended up with gold. The epic fantasy series about various families vying for control of the mythical land of Westeros became a full-blown phenomenon and one of the most popular and talked-about series in television history.

“Game of Thrones,” which ran from 2011 until 2019, started out fairly popular, attracting over 2 million viewers to the initial airing of its pilot episode. By its final season, “Game of Thrones” averaged over 44 million viewers per episode in America alone, when including viewers who streamed the episodes online. The show is so popular, there are reportedly five prequels and spinoffs in the works.

Source: Scott Heins / Getty Images

12. Peloton
> Company: Peloton Interactive, Inc.
> Launched in: 2014

With the burgeoning popularity of spin class, it was inevitable that a company would come along and make spinning possible for those nowhere near a studio. Peloton is that company. The demand for such a service has existed for years, as Peloton raised over $300,000 in a Kickstarter campaign to get the company rolling. After it began selling indoor exercise bikes in 2014, Peloton has sold over a half a million units in the years since, with usership and revenue increasing each year.

13. Tesla Model S
> Company: Tesla
> Launched in: 2012

Few auto companies have revolutionized the industry like Tesla. Though it was not the first car company to debut an electric car, Tesla’s Model S is arguably the most successful. Debuted in 2012, the Model S received considerable hype from drivers and auto journalists alike. Though the company could only deliver a maximum of 400 vehicles per week in its first year, the demand for Tesla’s cars has always been high. The company has sold more and more vehicles with each passing year.

Source: amazon.com

14. Amazon Echo
> Company: Amazon
> Launched in: 2014

The Amazon Echo is one of the most popular tech devices of the decade. Officially known as a smartspeaker, the Echo comes with Alexa, a voice-activated digital assistant. The Echo responds to a huge number of voice commands, enabling users to request it to play specific songs, control the electronics in their homes, set reminders and more. The Echo has been a smash hit since its debut in 2014 — Amazon has sold more than 100 million Echoes and its offshoot family of products as of 2019.

Source: Disney Studios

15. Disney Plus
> Company: The Walt Disney Company
> Launched in: 2019

Disney is a video streaming service like Netflix and Amazon Prime that launched on Nov. 12. Despite its late entry to the relatively crowded field, the service appears to be a success, with a reported 10 million subscriptions on its first day and 24 million in three weeks. Disney Plus content includes Disney’s family friendly movies and content from other companies like Marvel, Lucasfilms, Marvel, Pixar, and National Geographic.

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