Special Report

20 Brands That Lost the Most Value in 2020

Source: Thierry Hebbelinck / iStock Editorial via Getty Images

15. Budweiser
> Decline in rank, 2020 to 2021: -16 places (No. 53 to No. 69)
> Brand value, 2021: $25.5 billion
> Change in brand value, 2020 to 2021: +5%
> Industry: Alcohol

Source: JHVEPhoto / iStock Editorial via Getty Images

14. Toyota
> Decline in rank, 2020 to 2021: -16 places (No. 48 to No. 64)
> Brand value, 2021: $27.0 billion
> Change in brand value, 2020 to 2021: -5%
> Industry: Cars

Source: intek1 / iStock Editorial via Getty Images

13. Marlboro
> Decline in rank, 2020 to 2021: -17 places (No. 15 to No. 32)
> Brand value, 2021: $57.0 billion
> Change in brand value, 2020 to 2021: -2%
> Industry: Tobacco

Source: ablokhin / iStock Editorial via Getty Images

12. Chase
> Decline in rank, 2020 to 2021: -18 places (No. 62 to No. 80)
> Brand value, 2021: $21.8 billion
> Change in brand value, 2020 to 2021: +7%
> Industry: Banks

Source: hapabapa / iStock Editorial via Getty Images

11. Bank of America
> Decline in rank, 2020 to 2021: -20 places (No. 78 to No. 98)
> Brand value, 2021: $19.3 billion
> Change in brand value, 2020 to 2021: +14%
> Industry: Banks

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