Special Report

20 Brands That Lost the Most Value in 2020

Source: Sundry Photography / iStock Editorial via Getty Images

20. IKEA
> Decline in rank, 2020 to 2021: -12 places (No. 72 to No. 84)
> Brand value, 2021: $21.0 billion
> Change in brand value, 2020 to 2021: +17%
> Industry: Retail

Source: photobyphm / iStock Editorial via Getty Images

19. TD Bank
> Decline in rank, 2020 to 2021: -13 places (No. 77 to No. 90)
> Brand value, 2021: $20.2 billion
> Change in brand value, 2020 to 2021: +17%
> Industry: Banks

Source: Robert Way / iStock Editorial via Getty Images

18. AIA
> Decline in rank, 2020 to 2021: -14 places (No. 73 to No. 87)
> Brand value, 2021: $20.6 billion
> Change in brand value, 2020 to 2021: +16%
> Industry: Insurance

Source: ricochet64 / iStock Editorial via Getty Images

17. Deutsche Telekom
> Decline in rank, 2020 to 2021: -14 places (No. 32 to No. 46)
> Brand value, 2021: $43.1 billion
> Change in brand value, 2020 to 2021: +16%
> Industry: Telecom Providers

Source: adamdodd / iStock Editorial via Getty Images

16. American Express
> Decline in rank, 2020 to 2021: -15 places (No. 46 to No. 61)
> Brand value, 2021: $28.6 billion
> Change in brand value, 2020 to 2021: -3%
> Industry: Payments

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