Special Report

20 Brands That Lost the Most Value in 2020

Source: Panama7 / iStock Editorial via Getty Images

5. NTT
> Decline in rank, 2020 to 2021: -25 places (No. 63 to No. 88)
> Brand value, 2021: $20.5 billion
> Change in brand value, 2020 to 2021: +1%
> Industry: Telecom Providers

Source: Robert Way / iStock Editorial via Getty Images

4. ZARA
> Decline in rank, 2020 to 2021: -26 places (No. 57 to No. 83)
> Brand value, 2021: $21.4 billion
> Change in brand value, 2020 to 2021: +0%
> Industry: Apparel

Source: Sundry Photography / iStock Editorial via Getty Images

3. Didi Chuxing
> Decline in rank, 2020 to 2021: -29 places (No. 64 to No. 93)
> Brand value, 2021: $20.0 billion
> Change in brand value, 2020 to 2021: +0%
> Industry: Transport

2. China Mobile
> Decline in rank, 2020 to 2021: -32 places (No. 36 to No. 68)
> Brand value, 2021: $25.8 billion
> Change in brand value, 2020 to 2021: -25%
> Industry: Telecom Providers

Source: RobsonPL / iStock Editorial via Getty Images

1. China Construction Bank
> Decline in rank, 2020 to 2021: -36 places (No. 58 to No. 94)
> Brand value, 2021: $19.8 billion
> Change in brand value, 2020 to 2021: -6%
> Industry: Banks

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