Amazon said it had its best holiday season ever. Period. One one day, December 11, customer orders topped four million items.
The company even announced its best sellers. In consumer electronics, the iPod. In PCs, the Macbook and Sony Vaio.
Now, it would not be unfair to think that Wall St. would be just a little excited. But, it was not. Amazon’s stock moved down about 1% on light volume to $39.70.
What could worry investors? Marketing costs? Shipping costs? Costs of good sold? None of these would be unfair concerns but the prevailing news out of Amazon would appear to be pretty good.
If the sales news turns into a good quarter, the stock still trades well below its 52-week high of $49.39.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
Contact [email protected] for any questions or corrections.