comScore today released data that shows households with incomes under $50,000 are not lifting their online spending much from the holiday season last year. Sales from this demographic group are up only 10%.
For people from households above $100,000, the increase is 28%. That is likely to create some big winners and losers in the e-commerce sector.
Wal-Mart’s (WMT) online business is not likely to be helped. Neither is Target’s (TGT). Deep discounter Overstock (OSTK) probably gets beaten up as well. The online businesses for Macy’s (M) and Sears (SHLD) are not likely to be helped.
RedEnvelop (REDE) may be in for a good holiday period. Ditto Blue Nile (NILE)
Douglas A. McIntyre
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