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Technology

Heaviest Online Video Users Visit Odd Sites.

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By Douglas A. McIntyre Published
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A recent research report from comScore breaks video viewers into three groups. The "heavy user" group watched an average of 841 minutes of video per month. This group made up 20% of all people who watched video.

Heavy viewers spend a great deal of time at odd and bizarre sites. The study noted Ouou.com, MegaVideo.com, and YouKu.com. The heavy users also spent time on YouTube,

"Moderate users", which made up the next 30% of the online video audience. They watched an average of 77 minutes of video per month and spent time on YouTube, just like everyone else. They favored television sites especially affiliate sites for Disney’s (DIS) ABC and CBS.

The bottom 50% of online video users watch so little that they hardly matter.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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