According to comScore, Google (NASDAQ: GOOG) continued its climb in US search engine share. The number for Yahoo! (NASDAQ: YHOO) dropped slightly as did the figure for Microsoft (NASDAQ: MSFT).
The comScore numbers for share:
Share of Searches (%)
Feb-08 Mar-08 Point Change
Mar-08 vs.Feb-08
Total Core Search 100.0% 100.0% 0..0
Google Sites 59.2% 59.8% 0.6
Yahoo! Sites 21.6% 21.3% -0.3
Microsoft Sites 9.6% 9.4% -0.2
Google did even better in terms of its number of search engine queries compared to its rivals:
Search Queries (MM)
Feb-08 Mar-08 Percent Change
Mar-08 vs. Feb-08
Total Core Search 9,882 10,771 9%
Google Sites 5,855 6,438 10%
Yahoo! Sites 2,136 2,296 7%
Microsoft Sites 953 1,012 6%
While there has been significant concern that Google’s advertising effectiveness, the rate at which consumers click on its ads, has dropped over the last two or three months, it is clearly still growing faster than rivals as the preferred place for looking up information on the internet.
The numbers also show that a combined Microsoft/Yahoo! property would run a distant second. If the numbers could simply be added, which is a very gross view of the combination, the new company would have 30.7% of the US search market and 3,300 million search queries. In each case, that is only about half of the Google number.
Douglas A. McIntyre
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