Technology
Turner Broadcasting Hooks Up With Yahoo! (YHOO): A Meaningless Gesture
Published:
In another in a string of fairly useless announcement, Turner Broadcasting System and Yahoo! (YHOO) have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content.
Turner will exclusively represent online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports. Additionally, Yahoo! Sports will gain access to basketball, golf and NASCAR content from NBA.com, PGATOUR.com, PGA.com and NASCAR.com, league sites managed by Turner.
Douglas A. McIntyre
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