For years, e-commerce was the bright corner of the retail business. Easier to do comparison shopping. No crowds. Free shipping.
This year, online retail is looking a great deal like the mall. Comscore has already cataloged the flattening of e-commerce sales this year compared to last, but the trends of buying online are looking more like what people do when they walk though stores.
Comscore shows onlne sales off 1% from November 1 thought December 19.
Video games are doing well online as they are in stores. Books are going well through both channels. That makes sense. Books are cheap.
E-commerce office supplies are off 19%. Numbers from Staples and Office Depot stores don’t look that bad. Ditto jewelry and watches.
The salad days of online retail are over.
Douglas A. McIntyre