The E-Commerce Dream Turns Dark

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For years, e-commerce was the bright corner of the retail business. Easier to do comparison shopping. No crowds. Free shipping.

This year, online retail is looking a great deal like the mall. Comscore has already cataloged the flattening of e-commerce sales this year compared to last, but the trends of buying online are looking more like what people do when they walk though stores.

Comscore shows onlne sales off 1% from November 1 thought December 19.

Video games are doing well online as they are in stores. Books are going well through both channels. That makes sense. Books are cheap.

E-commerce office supplies are off 19%. Numbers from Staples and Office Depot stores don’t look that bad. Ditto jewelry and watches.

The salad days of online retail are over.

Douglas A. McIntyre