Google Launches “Next Generation of Search”

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Google (NASDAQ: GOOG) announced that it will launch “The Knowledge Graph,” which it describes as the “next generation of search.” This is only the case for users who are not happy with Google’s functions as they are.

A blog post at Google from Amit Singhal, SVP Engineering, states:

The Knowledge Graph enables you to search for things, people or places that Google knows about — landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more — and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

The Knowledge Graph:

currently contains more than 500 million objects, as well as more than 3.5 billion facts about and relationships between these different objects. And it’s tuned based on what people search for, and what we find out on the web.

Google claims the new product does three things, each more complex and confusing than the one before it.

Those goals:

1. Find the right thing.

2. Get the best summary.

3. Go deeper and broader.

Google is already supposed to do that.

Douglas A. McIntyre