Technology

Teens Still Just Not That Into Facebook

In bad news for Facebook Inc. (NASDAQ: FB), the percentage of teens active on the social media platform fell by 9% last year, according to a global survey of more than 40,000 Internet users ages 16 to 19 by research firm GlobalWebIndex (GWI). Twitter Inc. (NYSE: TWTR) does not have it quite so bad, as the number of teen users fell by only 3% in 2013.

However, the numbers of teens with accounts on these sites remained largely stable, suggesting that they are not abandoning the big social platforms, just using them less frequently.

So where have they gone? To mobile messaging apps. Here Facebook is on better ground, as its messenger app remains the most popular with a 25% share. WhatsApp and WeChat are each used by 20% of teens globally. Note that Snapchat saw growth of 60% in 2013, the fastest rising messaging app, according to GWI.

ALSO READ: Social Media Stocks’ Slump Not Yet Over

The study also found that teens lead the total online population in use of the Internet on a mobile device, with 68% of them mobile Internet users. That was up 5% last year. And almost all teens are second-screeners; for example, chatting on a their phones while watching television or playing video games.

GWI found that Google Inc.’s (NASDAQ: GOOGL) Android is the operating system preferred by the teen demographic, at 62%, compared to just 19% for Apple Inc.’s (NASDAQ: AAPL) iOS. Android use among them grew by 17% between 2012 and 2013.

Take This Retirement Quiz To Get Matched With An Advisor Now (Sponsored)

Are you ready for retirement? Planning for retirement can be overwhelming, that’s why it could be a good idea to speak to a fiduciary financial advisor about your goals today.

Start by taking this retirement quiz right here from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes. Smart Asset is now matching over 50,000 people a month.

Click here now to get started.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.