CIRP: Apple gained on both Google and Samsung last quarter
From a Consumer Intelligence Research Partners press release that landed in my inbox Tuesday:
CIRP research shows that the two major mobile operating systems, Google Android and Apple iOS, and the two major phone manufacturers, Apple and Samsung, accounted for most of the [US] phone activations in the second quarter of 2018.
In the June 2018 quarter, Android accounted for 63% of US activations and iOS accounted for 36% (Chart 1).
Click to enlarge.
Among phone brands, Apple and Samsung each had 36% of US activations in the quarter, with LG at 12% (Chart 2).
“We’ve seen a consolidation in the US market,” said [CIRP co-founder Josh] Lowitz. “Of course, Apple iOS and Google Android completely dominate operating systems. Apple and Samsung have begun to similarly dominate brands. LG and Motorola have each lost ground in the past year, with their lowest combined share in the past six quarters. Other brands, such as HTC, Alcatel, and others, hold some of the non-Apple, non-Samsung share, but none has shown signs of even approaching double-digit share.”
My take: Apple has always enjoyed a home-town advantage. The global market is tougher. See, for example, India.