

A little more slowly than than the quarter before, according to my panel of analysts. But stillā¦
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Why do we give a fig about Appleās Services, that grab bag of cash-generating operations that includes, according to a self-referential footnote in Appleās quarterly reports, ārevenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other servicesā?
We give a fig because this once sluggish cash source has swelled to become Appleās second biggest revenue source after the iPhoneābigger than the iPad or Macāand one of its fastest growing.
How fast did Services grow last quarter? The 19 analysts Iāve heard from so farā10 pros and 9 independentsāturned in estimates ranging from $7.5 billion to $9.7 billion (up 3% to 33%, respectively). Average increase: 26%.
To see how that compares with previous quarters, click on āYear over year growthā in the chart below. Donāt see the interactive chart? Try here.
To see what that looks like in context,
[protected-iframe id=āfc4befa9c123fec0b887db25bf014ec2-5450697-130806395ā³ info=ā//datawrapper.dwcdn.net/RWBzE/1/ā height=ā400ā³ frameborder=ā0ā³ scrolling=ānoā]
Below: The analystsā individual estimates, pros in blue, indies in green:
Weāll find out who was closest to the mark at about 4:30 p.m. Eastern next Tuesday, July 31, when Apple is scheduled report its earnings for the third quarter of fiscal 2018. The conference call with analysts begins at 5 pm. Iāll be listening it. You can too. Tune in here.
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