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Technology

Mocking Apple: Five ‘Ingenius’ Samsung ads (video)

Photo of Steven M. Peters
By Steven M. Peters Updated Published

There’s some fine comedy writing in these 30-second TV spots. Clio contenders?

 

From Power:

Customer: Hey ’cause the Galaxy Note 9 is really powerful, man.

Genius: Yeah, you know what I think is powerful? Being able to unlock your phone with your face.

Customer: It does that too.

[youtube=https://www.youtube.com/watch?v=63ZOPiBnAxM&w=840&h=503]

My take: Tortoise and hare. Samsung is quick to release new features and fast to follow. Apple is slow and steady. That makes it a rich target for mockery. Very rich.

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