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Technology

Which way will Apple go?

Photo of Steven M. Peters
By Steven M. Peters Updated Published

It’s the rare special event that sends Apple’s share price up the next day.

 

According to the chart posted last week by Merrill Lynch. Apple’s share price rose after only 3 of the last 12 launch events. Things usually turn around within sixty days (see circles).launch event shares higher

Click to enlarge.

My take: Buy the rumor, sell the news. Or better still, buy and hold.

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