Which way will Apple go?

By Steven M. Peters Updated Jan 11, 6:04PM EST · Published Sep 12, 10:20AM EDT

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It’s the rare special event that sends Apple’s share price up the next day.

According to the chart posted last week by Merrill Lynch. Apple’s share price rose after only 3 of the last 12 launch events. Things usually turn around within sixty days (see circles).

Click to enlarge.

My take: Buy the rumor, sell the news. Or better still, buy and hold.

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